OFAH Campaign Concept
The OFAH (Ontario Federation of Anglers & Hunters) is an organization dedicated to promoting, protecting, and education all things wildlife in Ontario. The GET WILD campaign helps to encompass these values in a simple, bold statement.
For the accompanying visual, a bright, illustrative approach was taken to attract a younger demographic and help to set them apart from their past materials (full colour wildlife photographs)
The direct mail booklet contains information concerning the OFAH for members and potential members, a tear off direct mail membership application/renewal card, as well as a desk calendar with important hunting and fishing related dates such as tag draw deadlines and season openers.