created while under internship at pb+j
Markdale is a local communication company that needed a new look for it's logo to go along with their website redesign.
The rhino was already a loved symbol of the company, so he was modernized and stylized into an instantly recognizable icon. He takes on a strong, angular 3D form, showcasing power, strength and reliability.
The geometric structure of the rhino was translated into the website redesign and can also be applied as design elements on future branding.
See it in action here: