The Vested Group

Icon System  |  Logo Update

completed under internship with pb+j

To accompany their website overhaul, The Vested Group required an icon set for their popular terms and services. Simple line work was used to create instantly recognizable, professional icons that could be applied throughout the new site.

Their main logo was also 'updated', taking cues from the old logo but modernizing and simplifying. The INvested logo was created to compliment the company's primary icon. It represents the support (the solid line) the Vested group provides to companies (the 3 'people').


See it in action: