Awareness Week Promotional Campaign
Task: Create a 3 part ad series for a fictional awareness campaign
There are two sides to every story; what might be a fun experience for some, may not be for others. The Weeducation campaign aims to provide a non-biased place to learn about both sides of the story.
Psychedelic styling harkening back to the 60's & 70's sets the tone and attracts instant attention, appealing particularily to a younger demographic. In each, the same person tells both the positives and negative effects of using weed.