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Weeducation WeeK

Awareness Week Promotional Campaign

student work

Task: Create a 3 part ad series for a fictional awareness campaign

There are two sides to every story; what might be a fun experience for some, may not be for others. The Weeducation campaign aims to provide a non-biased place to learn about both sides of the story.

Psychedelic styling harkening back to the 60's & 70's sets the tone and attracts instant attention, appealing particularily to a younger demographic. In each, the same person tells both the positives and negative effects of using weed.